For many founders, the term "Financial Due Diligence" (FDD) can trigger anxiety. However, understanding what investors look for during FDD can help you better prepare and potentially accelerate your fundraising journey.

What is Financial Due Diligence?

Financial Due Diligence is a comprehensive examination of your startup's financial health, performance, and projections. Think of it as a financial health check-up where investors dig deep into your numbers to validate their investment thesis and identify any potential red flags.

Key Areas of Focus in FDD

Revenue and Business Model

The revenue analysis forms the backbone of any FDD exercise. Investors scrutinize your revenue streams to understand:

  • Revenue recognition practices and accounting policies
  • Customer concentration risks and client stickiness
  • Split between recurring and one-time revenues
  • Growth trends and seasonality patterns

Financial Health Indicators

Equally important is the review of your cost structure and operational efficiency. Investors examine:

  • Burn rate and runway analysis
  • Unit economics and contribution margins
  • Cost optimization opportunities
  • Employee costs and allocation efficiency

Working Capital and Cash Flow

Working capital management is crucial for startup sustainability. This involves understanding your cash flow cycles, examining payment terms, and assessing overall working capital efficiency. Investors look for healthy working capital practices that can support growth without constant external funding.

Tax Compliance and Positions

In the Indian context, tax compliance forms a critical component of FDD. Investors will examine:

  • Direct Tax: Income tax filings, TDS compliance, and transfer pricing
  • Indirect Tax: GST compliance, input credits, and state-wise registrations
  • Tax positions and claims, including startup benefits under Section 80IAC
  • Outstanding disputes or demands from tax authorities

Financial Controls and Reporting

The quality of financial controls demonstrates your startup's operational maturity. Key aspects include:

  • Internal control systems and processes
  • Quality of financial reporting
  • Compliance with accounting standards
  • Bank reconciliations and audit trails

Common Red Flags to Address

Several issues can raise concerns during FDD:

  1. Inconsistent revenue recognition or unusual accounting treatments
  2. High customer concentration or deteriorating unit economics
  3. Poor documentation or missing audit trails: Missing contracts, invoices, or bank statements
  4. Tax compliance gaps or aggressive positions
  5. Mismatches between GST returns and financial statements
  6. Unusual Accounting Practices: Non-standard treatments of revenue or expenses

How to Prepare for Financial Due Diligence

1. Maintain Clean Books

  • Use standard accounting software
  • Follow consistent accounting practices
  • Keep all supporting documents organized
  • Reconcile accounts regularly

2. Document Key Financial Policies

  • Revenue recognition policy
  • Capitalization policy
  • Related party transaction policy
  • Employee reimbursement policy

3. Prepare Key Documents

  • Monthly financial statements
  • Bank statements and reconciliations
  • Major customer and vendor contracts
  • Tax filings and returns
  • Cap table and shareholding details

4. Build a Robust Data Room

  • Organize documents systematically
  • Maintain version control
  • Keep sensitive information separate
  • Create clear access protocols

Pro Tips for Founders

  1. Start Early: Don't wait for due diligence to begin organizing your financials
  2. Be Transparent: Disclose issues upfront rather than having investors discover them
  3. Maintain Consistency: Use consistent reporting formats and accounting policies
  4. Keep Records: Document all major financial decisions and their rationale
  5. Seek Expert Help: Engage professionals for complex accounting matters

Summing Up

Remember, Financial Due Diligence isn't just about checking boxes – it's an opportunity to demonstrate your startup's financial discipline and readiness for growth capital. Being well-prepared not only smoothens the process but also builds investor confidence in your ability to manage and scale the business.

For early-stage startups, while the scale of scrutiny might be lower, establishing good financial practices early on will pay dividends during future funding rounds.

Blog Author

Srikanth Prabhu
Cofounder, VentureLex

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